10 Things You Didn’t Know About Goldfish Crackers

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2. They Didn’t Always Have That Iconic Smile

We all know and love Finn, the sunglass-wearing Goldfish mascot. We especially love that his smile is imprinted on our crackers, but did you know that the “snack that smiles back” has only been smiling since 1997? That’s when the company began stamping eyes and a smile on 40% of the crackers, starting the “smiles back” campaign. Yes, that’s right, only 40% of the crackers have that iconic smile. Now, isn’t it a bit more special when you “catch” one that is actually smiling? Well, one thing we can agree on is that whether the smile is real or artificial, the fact remains that they never lose their magic or their incredible flavor.


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